HomeNewsBESIX RED and Swiss Life Asset Managers France have formalised the sale of PURE - La Madeleine in Lille (France)

3 March 2025

BESIX RED and Swiss Life Asset Managers France have formalised the sale of PURE - La Madeleine in Lille (France)

BESIX RED France, through its subsidiary Madeleine Properties, and Swiss Life Asset Managers France have formalised the sale in future state of completion (VEFA) of PURE - La Madeleine, an office project in the heart of the European metropolis of Lille. This 8,000 m² building, designed to meet new work practices and environmental challenges, is set for delivery in mid-2027.

8,000 m² office project in Lille

An ambitious environmental approach

Building on the success of ICÔNE in Luxembourg, we are once again demonstrating our ability to offer innovative work experience with PURE - La Madeleine. Designed in collaboration with Coldefy & Associés Architectes Urbanistes, this project responds to new ways of working while integrating environmental considerations. PURE - La Madeleine's visionary concept convinced Swiss Life Asset Managers France, a renowned investor recognized for its commitment to high-quality, sustainable investments.

Gabriel Uzgen

CEO, BESIX RED

Connectivity, wellbeing and sustainability

PURE - La Madeleine will offer a work environment designed to foster collaboration and wellbeing. The building, composed of two wings surrounding a central atrium, will be bathed in natural light and surrounded by greenery. The creation of several outdoor terraces and a 1,000 m² landscaped garden - entrusted to local landscape architect LAND- will reduce the heat island effect, improve air quality and enhance local biodiversity.

Located on Avenue de la République in La Madeleine, at the heart of the Lille European Metropolis (MEL), PURE - La Madeleine will benefit from exceptional accessibility. Just a ten-minute walk from Euralille and the Lille Europe international train station, the project is part of a district known for its strong functional mix and its close proximity to major European metropolises.

By replacing an obsolete building with a modern, aesthetically pleasant and sustainable one, PURE - La Madeleine will contribute to improving both the visual appeal and functionality of the area.

This agreement strengthens BESIX RED's presence in France, and more particularly in the Lille metropolitan area, following the success of our previous office project ‘Perspective’ in Euralille. It highlights our ability to propose ambitious developments, strategically located and aligned with the expectations of local players.

Stéphan Leturgez

Country Director, BESIX RED

About BESIX RED

BESIX RED is a pan-European real estate development company, operating in residential, office, retail & services properties. As a subsidiary of BESIX Group, the company is present in Belgium and in a growing number of foreign cities. With a concern to create sustainable buildings meeting its customers’ needs, societal and ecological components, as well as innovation, form an integral part of its effort to conceive the real estate of tomorrow.